* image from tinyfarmblog.com
Upon hearing about the baby carrot industry’s plan to package and market baby carrots like junk food, to give carrots attitude, and make them cool, the modern mother might think something like, “Does the world really need carrots with hip packaging? Can’t we all just eat food? And most importantly, could the rustling of a brightly colored snack wrapper possibly fool anyone, even a child, into thinking carrots taste just like “Spicy BBQ” Bugles?
When this modern mother (for the purposes of blogging research, of course) goes to the Baby Carrots marketing website and finds her children drawn in like moths to a flame, swarming to see the source of its enticingly generic rock soundtrack, she may find herself surprised at the marketing campaign's effectiveness. She might be thinking, "idiotic," but her children find it riveting.
*Image from itunes.com, Xtreme Xrunch Kart
And she might realize then and there that she objects to the obnoxious marketing of actual junk food (not carrots) as much as its lack of nutritional content. The baby carrot campaign may be a bit funny as parody, but mostly the outrageous dudes, sexy women, and extreme sports are just cheesy, even if the product is not.
When she asks her children “Does it make you want to eat baby carrots?” they mumble “Yeah…uh...totally” without removing their eyes from the screen. And so, this modern mother might shrug and even mutter, “whatever,” just like the dudes in commercials. After all, she buys the carrots in the house and she knows which ones she will choose.