graphic from Matchbook
by EBB on Friday, April 01, 2011
Do you know LONNY and Matchbook? They are two fun and funky paperless magazines. LONNY is brought to you by a former editor of now tragically defunct Domino (arguably the best decor magazine ever) and Matchbook comes from decorator Katie Armour and graphic designer Jane Lilly Warren. Both magazines are visually appealing and have substantive content. The full screen, flip-like-a-traditional-magazine feature almost makes you forget you are looking at a screen. It isn't exactly the same, we grant you, as sitting in a cozy chair with your magazine and hot cup of tea, but it is a different sort of fun. Not exactly relaxing and dreaming fun- more of a hunt and peck kind of fun. Because did we mention the instant gratification to be had when one sees the perfect ottoman/kaftan/cocktail shaker scrolls over it and clicks through to the vendor where poof it can be yours with the input of a credit card number? Brilliant. Marketing genius. Have a look and let us know what you think. Happy Friday.